Inspiration for using gamification in our app!Gamification is one of the most effective ways to engage participants, before, during, and after the event. With features like QR codes, quizzes, and hidden content in the Meeting Application app, you can create a fun and memorable experience that goes beyond a classic event app.
Here are a few proven ideas that you can easily implement:
Before the event – building hype and engagement
Teaser campaign with QR codes (Treasure Hunt):
Start the game before the event even begins. Share QR codes on social media, newsletters, or the event website. After scanning, a participant can:
earn points in the ranking,
discover hidden content in the app (e.g. discounts, surprises from partners thanks to the Content Unlocker and HTML module).
A new code every day = a daily dose of excitement and more users who actively follow the communication.
'Get to know the event' quiz:
Create a short educational quiz – questions about the agenda, partners, location or the history of previous editions.
It's fun and useful prep – the more the participant knows, the more points they can grab.
During the event – activation and fun
Outdoor QR code game:
Place QR codes in selected spots – exhibitors’ stands, the stage, chillout zone, or even outside the event area (e.g. partner restaurants in the city).
Every scan means points or rewards (like 10% off at a restaurant).
Perfect as an advanced Treasure Hunt game with a leaderboard and prizes for the TOP10.
Quiz after each session:
Suggest mini quizzes after finished presentations – participants answer questions about the presentations.
Points from different quizzes can be combined manually in an Excel sheet (email addresses as the player ID).
A way to make it even more fun: questions only answered by visiting partner booths.
Hidden elements:
QR codes can unlock exclusive content:
A PDF with the presentation,
a behind-the-scenes video from the talk,
a coupon for a free coffee or a discount from a sponsor.
After the event – follow-up and retention
Event recap quiz:
Wrap up your event with a quiz about the key moments, fun facts and anecdotes.
After it's finished send participants:
a certificate,
a discount code for the next edition,
a special offer from the partner.
Leaderboard until the very last day:
Let the game go on till the very end!
Final update of the ranking and announcement of the winners, e.g. in the app and on stage at the event closing.
The prize could be:
free ticket for the next edition,
product or service from a partner,
shoutout on the organizer's social media.
